3 Clever Ways to Get Exposure as a Bootstrapped Startup
Life as a startup founder can be tough. Advertising and PR is often a pain-point for many entrepreneurs, but gaining exposure and recognition is an important step in going from amazing idea to...
View Article7 Bad SEO Practices to Avoid at All Costs
Business best practices can change quickly, but perhaps none quite as fast as Search Engine Optimization. The purpose of SEO is to do what you can to influence the rankings of a search engine, like...
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How SEO Engages Your Customers Throughout the Conversion Funnel
Many of you are likely familiar with the basic benefit of SEO: Your website’s pages rank higher in search engine results for target keywords. The more people exposed to your site through search...
View Article5 Arguments for Investing in an Updated Website
You paid to have a website designed when you first launched your business, and it served its purpose… for a while. If it’s been a decade or more since you last revamped your website, you should...
View Article8 Business Services You May Be Paying for That You Can Get for Free
Looking to make some trims to your operational budget? Just getting started and need business solutions that won’t break the bank? There are a lot of bills that are unavoidable (utilities, suppliers,...
View ArticleThe Advantages and Disadvantages of Crowdfunding for Entrepreneurs
If you need capital to get your business started, you might turn to crowdfunding to raise those funds. Reaching out to venture capitalists and angel investors is stressful; you’ll need a pitch deck,...
View Article5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, turns eight this November. The nationwide event highlights all of the awesome things that small businesses, small business owners...
View Article4 Ways You Can Leverage Search to Grow Your Business
Ideating, launching and running a startup pulls entrepreneurs in a thousand directions. When your business requires all of your time, there’s not much remaining for learning the skills that help you...
View Article4 Business Goals for First-Time Entrepreneurs
As a first-time entrepreneur, your journey will be filled with opportunities for evolution, personal growth and the first taste of what it means to be your own boss. In order to achieve all of the big...
View ArticleIs DIY Content Marketing a Good Strategy for Your Startup?
Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to...
View ArticleHow to Successfully Define and Grow a Niche Brand
You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re living in...
View ArticleIdentify E-Commerce Market Gaps to Forge Success in a Digital World
When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies...
View ArticleWinning the Domain War: Startup Lessons from Ugly Domain Mishaps
Domains have become the coveted real estate of the internet. Similar to finding the right brick and mortar with plenty of visibility and foot traffic, securing the right domain can significantly...
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How to Build an SEO Juggernaut with Blog Content
Search engine optimization is a mysterious and powerful creature, but you can master it by consistently following a few fundamental concepts. When you apply these concepts to your blog content, you’ll...
View ArticleThe Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55...
View ArticleHow to Build Your Personal Brand Online While Engaging Your Audience
When you’re just starting a business, your personal brand is one of the best ways for potential customers to get a glimpse of your values and beliefs. It’s the overall qualitative theme of your social...
View ArticleA Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, “The Practice of Management.” When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic,...
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7 Ways to Generate Fresh Leads for Your E-Commerce Company
We’ll assume you’ve already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue....
View ArticleWhy Brick-and-Mortar Startups Need to Strategize Search Rankings Differently
Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions,...
View ArticleThe Complete A-to-Z Guide to Starting Your Online Business
If you’re an aspiring entrepreneur favoring e-commerce over a traditional storefront, there’s good news: We have the top tips on how to kickstart your new online business. Between establishing your...
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