5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, turns eight this November. The nationwide event highlights all of the awesome things that small businesses, small business owners...
View ArticleThe Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55...
View ArticleThe Complete A-to-Z Guide to Starting Your Online Business
If you’re an aspiring entrepreneur favoring e-commerce over a traditional storefront, there’s good news: We have the top tips on how to kickstart your new online business. Between establishing your...
View Article10 SEO Tips and Tactics to Improve Communication During COVID-19
We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of...
View Article5 E-Commerce SEO Best Practices to Boost Store Traffic
E-commerce search engine optimization (SEO) has one of the highest return on investments of all of the different types of e-commerce marketing. If you’re running an e-commerce website and don’t have an...
View ArticleHow Startups Can Leverage SEO on a Budget During an Economic Downturn
One of the fondest memories of my career path began with watching ABC’s “The Bachelor” with my wife. I remember when contestant Andy Baldwin was named the next Bachelor. When I looked him up, I...
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5 Actionable Ways to Grow Your Side Hustle Using SEO
Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...
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The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when...
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WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO...
On today’s Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation’s digital marketing expert, about why SEO is the key to creating...
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2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...
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10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this...
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How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these...
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Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects....
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Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and...
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The Importance Of SEO In Digital Marketing
Here’s a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it’s a question, a product comparison, reviews about something specific or to test the...
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How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from...
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The Impact of SSL and HTTPS on a Website’s SEO
In today’s time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure...
View Article8 SEO Tips to Grow Your Business
SEO, or search engine optimization, is one of the most important aspects of online marketing for small businesses. Not sure where to start when it comes to SEO? These eight tips will help you improve...
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Search or Social: Which is Best for Your Startup?
With the rise of social media marketing, everybody has been eager to jump on the bandwagon. And although a lot of the conversation is on social networks, is it really the only answer to marketing a...
View ArticleMaximizing SEM Impact Without Breaking the Bank
Search Engine Marketing (SEM) can be a powerful tool for businesses of all sizes. By leveraging the power of search engines like Google and Bing, you can reach a highly targeted audience that is...
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